READY PLAYER GO
|| Please click side arrows to view full process ||
Ready Player Go draws upon both the feeling of technology as well as its physicality. Minimalist silhouettes, sleek lines, and rounded corners evoke a futuristic dreamy vibe. The collection repurposes recycled hardware into both functional and decorative details. USB sticks are transformed from memory storage to jacket closures and earbuds turn into slim shirt straps. Each outfit is well equipt with pockets to store devices and the loose forms of the garments provide ease of movement. Mix-matched fabric textures and quirky shapes evoke a playful feeling. Thus, the collection is effortlessly in-sync with as well as fun for the wearer. Ready Player Go expresses the original determination behind American sportswear through the spirit of contemporary innovation.