Who is my customer?
Via Statement of Intent: "... a vivid dreamer, both literally in their sleep and figuratively in their vibrant approach to life. They are determined to educate themselves in order to reclaim personal culture, and meanwhile are warm and empathetic towards others. They are soft, but intensely passionate."
I think the last sentence is particularly important: "She is soft, but intensely passionate." I see a lot of collections being made for the "confident", "sexy", "bold" woman. I would like to make a collection for someone who is not. She does not necessarily think she is beautiful, or great in any way. Rather, she is humble and often quiet. She is very observant of her surroundings, always perceptive of the emotions of people around her. She (day)dreams often and vividly, so much so that she has trouble differentiating between what is real and what she has made up in memory and imagination. She is also cheerful and playful, in a light and soft-hearted way. Above all, she is incredibly passionate. No matter what her dream is- to claim her cultural identity, to represent women in the tech field, to reach out and help those in need- she puts her entire heart and soul into genuinely pursuing it.